What it is, why it is important and how to build one?
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The days when sellers would rely on a Rolodex and a phone are long gone. In today’s technology-driven world, the most effective sales teams rely heavily on a variety of sales software that streamlines their work and helps them engage with prospects and leads more effectively.
In its broadest sense, the sales stack refers to any sales software that a company might use as part of its operations. But building a sales pile that really delivers results takes a deeper understanding.
