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What is Gen Z’s favorite car? The most popular cars by age group

Gen Z loves a Japanese car.

Different generations like different cars, according to a new report from Insideralthough some groups (millennials and boomers) have more taste than one would expect.

The Toyota Camry (the 2023 model begins for $26,200, while used 2014 versions are to go for about $9,000) is a favorite of Gen Z (ages 18 to 24), as are two other Toyota models. Millennials and older Boomers both love the Toyota RAV4, an SUV with outdoor and hybrid versions.

Generation X drives the Chevrolet Silverado. Boomers, who were split into two categories, also liked the Ford F-Series, or Ford family of pickup trucks, such as the F-150 LARIAT, whose 2023 model starts at about $57,000.

A report from Hagerty, an insurance company special cars, also found that younger people are interested in Asian cars, especially Toyotas.

“Gen-Z is the only generation calling Hagerty for insurance quotes for more Asian cars than European,” the company wrote in a summary of the results.

Here’s a breakdown of the most popular cars for each generation using registration data broken down by age group from S&P Global Mobility, a market research firm with insight into vehicle registrations:

Generation Z

  • People between the ages of 18 and 24
  • Top car: Toyota Camry
  • Other popular models: Toyota RAV4, Toyota Corolla, Honda Civic and Chevrolet Silverado


  • People around 25 to 34 years old
  • Top car: Toyota RAV4
  • Other popular models: Jeep Grand Cherokee, Chevrolet Silverado, Ford F-Series and

Millennial and Gen X Cuspers

  • People around 35 to 44 years old
  • Top car: Chevrolet Silverado
  • Other popular models: Toyota RAV4, Ford F-Series, Ram Tesla Model Y

Generation X

  • People between the ages of 45 and 54
  • Top car: Chevrolet Silverado
  • Other popular models: Ford F-Series, Ram, Toyota RAV4 and Tesla Model Y.

Boomers, Younger

  • People around 55 to 64 years old
  • Top Car: Ford F Series
  • Other popular models: Honda CR-V, Chevrolet Silverado, Toyota RAV4 and a Ram.

Boomers, older

  • People around 65 to 74 years old
  • Top car: Toyota RAV4
  • Other popular models: Chevrolet Equinox, Honda CR-V, Ford F-Series, Chevrolet Silverado.

Silent generation

  • People aged 75 and older.
  • Top car: Chevrolet Equinox
  • Other popular models: Chevrolet Silverado, Honda CR-V, Toyota RAV4 and Ford F-Series.


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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