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What do we know about 12-year-old Russian model Zhenya Kotova?

Who is Zhenya Kotova?

Born on July 4, 2007 in Russia, Zhenya Kotova is a professional model, best known for her rise to fame in 2015 after being featured in the Russian edition of “Vogue” magazine. Since then, she has won numerous professional projects and has also built a strong online following.

Zhenya Kotova’s net worth

At the beginning of 2020, Zhenya Kotova’s net worth is estimated to be over $100,000 earned through a successful modeling career. Her mother was the first person to handle her wealth as she is still too young to get contracts as an individual.


In addition to professional work, she also does a lot of sponsoring and collaborations online.

Early life and career beginnings

Zhenya lived her early childhood away from the spotlight, but things changed when she was eight years old. She was discovered by model scouts and was soon hired to work as a child model, one of the rare talents to reach a professional level at a young age.

She made her debut on the cover of “Vogue” Russia, which received a lot of attention due to her age. She showed a natural look and talent for modeling which made her transition into the profession quite easy.

“Vogue” is a lifestyle and fashion magazine, which is known all over the world as one of the best fashion magazines – the Italian version in particular is considered to be the cutting edge of fashion magazines, while Vogue Russia in particular has known for feature of child models. The publication began as a weekly newspaper and later moved to a monthly format sometime in the 1990s. Several international editions of the magazine are available, all featuring lifestyle, culture, beauty and catwalk stories.

Online fame

After her modeling debut, Kotova signed a contract with the Alessandro Borelli Milan Model agency.

Zhenya Kotova

The clothing company and talent agency is known for its promotion of children’s models, which they often use for their advertising campaigns and sell various children’s clothing. The agency also quickly attracted media attention after Kotova’s success. A few years later, she began appearing in the media, with one of the most notable on Radio Kids FM, which airs as part of KISS-FM’s programming in Russia, and has numerous affiliates around the world.

Her work started gaining popularity abroad as she had more modeling projects. She eventually put one online account on Instagram, though it’s mainly run by her mother.

The account has reached over 100,000 subscribers and mostly features photos of her at work. Her mother is also a model, which is one of the reasons why Zhenya quickly got work in the field. With her increasing fame, Zhenya has gained the support of several companies and has signed sponsorship deals with several of them. She has also worked with numerous professional photographers as seen in some of her posts.

The controversial issue of child modelling

While it is common to see children modeling for department stores, fashion magazines, and other businesses, there are many professionals discourage children who become too involved at a young age; this is because the modeling world is filled with pressure and stress that is not meant for children.

As many aspiring models would attest, agents and companies can be harsh when it comes to dealing with models. They can also be very critical when it comes to a model’s appearance and physique.

While children can be built on the assumption that they have worthy qualities to succeed as a model, things can suddenly change while they are still growing up, with many changes ahead. A child who does not yet have much experience and maturity may find himself in a situation where people in authority take advantage. Modeling is also a type of job that doesn’t often offer long-term relationships or consistent contracts. Models are often freelancers or contractors and are subject to drastic changes.

Despite this, one of Zhenya’s unique advantages is the fact that she has her mother behind her. She has an authority figure standing behind her who has enough experience in the modeling world to protect her child. So Zhenya should be able to successfully transition to adult modeling, under the guidance of her mother.

Children on social media

Many social media websites often prohibit children from accessing their websites themselves, with some setting the bar around age 13. Without parental guidance, the lack of support on social media can prove disturbing due to the amount of information and influence available on the platform.

Children can be subjected to messages of admiration and support, but at the other end of the spectrum there are critics, bullies, trolls, and people who will try to humiliate them for whatever reason. The pressure of social media has proven time and time again that it can change the dynamics of a person’s personality, especially if he/she gives in to public opinion. One way Zhenya has prepared for this is through her parents. Understanding that she doesn’t have to manage her online accounts, her mom can bear the brunt of all the negativity from online viewers so she can just build on her career and the positivity she’s gaining.

Personal life and the future

At the age of 12, Zhenya is of course still single, busy with her education and with her burgeoning career. Through her work, she has befriended several other child models in similar situations, and they often support each other. It is not known if she is homeschooling of any kind, although it is likely that she follows a curriculum that gives her enough time to dedicate herself to her fledgling career. All signs point to her transitioning into an adult model, with many companies continuing to maintain good relationships with her.


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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