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Walmart’s redesigned website looks better than Amazon’s

Walmart’s website and app got a new look, and I have to admit it looks a lot of cleaner than Amazon’s. The retail giant traded a more cluttered interface for one with bubble blocks displaying different departments and deals in the store.

When you scroll down the home page, you’ll see even more store categories, along with specific items geared towards upcoming holidays, events, or the current season. Meanwhile, searching for a product returns several rows of products that match your query, which you can scroll through horizontally.

Walmart’s old site versus Walmart’s redesigned layout
Image: Walmart

Tom Ward, Walmart’s executive vice president, describes the change as “a more engaging way to browse Walmart’s inventory,” noting that “items most important to [customers] anytime.” By comparison, Amazon’s homepage presents a slideshow-style banner at the top of the screen, while the rest is essentially a checkerboard of products and categories that Amazon thinks you’ll like based on past purchases.

Even before the redesign, I found shopping on the Walmart website to be a more pleasant experience. First, it has less of the word salad brands that often take up my top search results on Amazon — one of my biggest complaints about the site. It also sometimes has faster shipping options since products may be in stock at my local Walmart (or better yet, I can just find and pick up something at the store).

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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