Verlinvesta family-backed, evergreen, growth fund investor who has previously funded a few well-known consumer brands such as Oatly, Vita Coco, Tony’s Chocolonely, Who Gives A Crap, Pedego, Chewy.com, Hint & others, is joining the business game.
After putting approximately €50 million into VC initiatives worldwide, it is now starting to kick-start LP in a new VC fund called V3 Enterpriseswith the idea of investing up to €100 million directly in founders and brands.
Although V3 is independent of Verlinvest, it will still be able to use the former’s international network. The plan is to target startups in the UK, Europe, US and India, with a focus on pre-seed to Series A investments in e-commerce, health and beauty and food and beverage.
Lopo Champalimaudwho previously founded the hair and beauty booking platform, Treatwell, after a stint as MD of lastminute.com, is the co-founder of V3.
I spoke to Champalimaud about the move and what V3’s strategy would be: “I’ve been an entrepreneur for over 25 years and I thought for the next 25 years I would help entrepreneurs build their businesses,” he said.
“With V3, we plan to invest in consumer-facing businesses, be global and have a strong focus on ESG, because that’s where consumers are. It’s really about thinking about how consumers are evolving and staying ahead of the game.”
V3’s Indian deals will be led by Arjun Vaidya, who sold the D2C ayurvedic drug brand to Dr. Vaidyas.