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  • Uma Musume x FamilyMart Collaboration Announced as Part of Anniversary Campaign Uma Musume x FamilyMart Collaboration Announced

Uma Musume x FamilyMart Collaboration Announced as Part of Anniversary Campaign Uma Musume x FamilyMart Collaboration Announced

Six horse girls from Uma Musume chew on different snacks for Family Mart
Six great members of the Uma Musume threw themselves into snacks for FamilyMart Pic credit: FamilyMart

FamilyMart recently announced their collaboration event with Uma Musume as part of Uma Musume’s one year anniversary event.

The event includes exclusive collaboration products, a Twitter campaign, exclusive collaboration products and more!

Some of the featured items include character-inspired foods such as Special Week’s Bakudan Musubi and Tamamo Cross’s Cheese Takoyaki, exclusive café au lait cups featuring five of the cast members, and more, making this a collaboration you don’t want to miss!

What are the exclusive character collaboration items?

Nine of the Uma Musume cast members have character-inspired food items with the character’s secrets written on them:

  • Special week: Bakudan Musubi, a musubi sandwich of salmon and seaweed
  • Inari One: Chicken Vegetable Inari Sushi
  • Sakura Bakushin O: Ham, Egg, and Vegetable Mix Sandwich, a sandwich with ham, egg, bacon and vegetables
  • Tamamo Cross: Cheese Takoyaki
  • Satono Diamond: Super Hot Fried Chicken
  • Gold Ship: Stir-fried Yakisoba in Saus
  • Mejiro McQueen: Motivation Up Sweets, a pudding, whipped cream and fruit parfait
  • Kitasan Black: Cake Sandwich
  • Silent Suzuka: Strawberry Daifuku

Also on display are the Manmaruyakis, round sweet cakes with three different designs of the characters from Uma Musume on them. They also come with exclusive stickers from one of the ten cast members, making them collectible items!

In addition to these character goods, there are special Toukai Teio themed honey lemon cup drinks in five varieties, featuring Toukai Teio featuring different cast members.

In addition to purchasing three candies, you’ll also receive a clear file while supplies last – a staple of Japanese collaborative merchandise!

There are also various items as prizes limited to the Twitter follow campaigns and FamilyMart’s exclusive app, such as a large plush toy from Special Week and an acrylic booth with more to come.

The collaboration items will be available from February 14 to March 7, 2022, so keep your eyes peeled if you want to grab some of this merch!

What is Uma Musume’s One Year Anniversary Event?

To celebrate Uma Musume’s one year anniversary on the 24th of this year, they are partnering with various games and companies to showcase the event with exclusive merchandise (in the case of FamilyMart), events (a Granblue collaboration), and in-game resource drops and free gacha rolls to thank players for all their support thus far and to encourage more people to join the Uma Musume experience. We are curious what else they will do!


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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