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TomTom wants to regain control of the digital map from Silicon Valley

Digital maps and navigation apps have become an integral part of not just how we move, but how businesses and entire industries operate.

Think about it. Geolocation data is needed for delivery companies to get goods to your doorstep, for ride-hailing apps to get you to your destination, and for car brands to get the most out of their driver assistance systems (ADAS) technology. The list of examples goes on and on.

The need for location-based map services has increased to such an extent that tThe global digital map market is expected to soar at $33.18 billion over the next five years.

The gaps in digital map options

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When we think of a digital map service, we immediately think of Google Maps. But consumer popularity doesn’t quite translate into seamless business implementation.

The Google Maps platform for businesses has several significant drawbacks, but one that rises to the top: its proprietary, closed-source nature. This means that the customization options are limited and a business then has to work with what Google offers.

In addition, the speed at which innovation can occur when using a proprietary card is limited by the speed of the company owning the card and the resources it is willing to spend.

Google Maps