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TikTok is reportedly working on paywalled videos and a revamped creator fund

One of the features in the works is a paywall, which allows creators to set a price on their content. Viewers would pay $1 — or another fee chosen by the creator — to watch videos, according to the report. Exclusive content only for paying fans is a tactic other companies like Instagram have tried to entice creators to use the platform. For example, Instagram allows creators to share subscriber-only posts, roles, stories, and other content that isn’t available to other followers.

TikTok is also testing a revamped creator fund that is already underway in France and Brazil and could be rolled out in the US next month, it said The information. Launched in 2020, the original fund is a $1 billion three-year pool of money that pays creators for popular videos. But some have broadly criticized the fund model, saying it limits how much content creators can earn. Some TikTokers say they make a few bucks for videos that have been viewed millions of times and only pennies a day when their content doesn’t go viral.

With the new fund The information, the idea is to pay creators more than the original version. TikTok’s leadership has considered increasing the eligibility requirements to join the fund to 100,000 followers and giving payouts to users who create longer videos – currently TikToks can be up to 10 minutes long.

“We are committed to exploring new ways to create a valuable and rewarding experience for the TikTok creator community,” TikTok spokesperson Zachary Kizer said in an email. “On TikTok, anyone can be a creator and everyone can enjoy entertainment from our inspiring creators, and we strive to keep innovating this experience so people can express themselves, find their community, and be rewarded for their creativity.”

The features reportedly in development are meant to boost — and expand — the pool of content creators that fueled TikTok’s rise in the first place. The company has gradually introduced more ways for influencers, celebrities, and creators to earn money on the platform, including ad revenue sharing, but users have so far expressed disappointment with payouts coming from the company itself.

Meanwhile, TikTok’s biggest competitors have expanded their offerings, hoping to lure creators away with better monetization methods. YouTube announced last year that it would split ad revenue 45/55 with creators, a generous discount by platform standards. And perhaps to encourage the creators of Shorts to make longform videos, YouTube has also introduced a way for users to monetize videos with licensed music – an option that didn’t exist before.

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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