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This is why you should approach your business like an artist

Opinions expressed by australiabusinessblog.com contributors are their own.

Newsflash: Creativity isn’t just for the arts. You don’t have to be a ‘creative’ person to harness that sense of energy, wonder and imagination – and apply it to your business.

Whatever you do and whoever you serve as an australiabusinessblog.com, you can channel your inner artist to build a successful business. Here’s how to adapt an artist’s mindset to build a proprietary, real business.

Be true to yourself and your brand

Why did you start alone in the first place? What made you take that leap of faith and start your own business? I bet it’s because you wanted to create something of your own – something original and honest. Maybe you also wanted the freedom to pursue an idea and be your own boss too.

Artists do this with every new piece they create, be it painting, film, photo or sculpture. They have a unique vision in their mind that needs to be brought to life through their art. They are also in charge of their own time. Often they dictate what hours they work and who they work with.

What a real artists do not do aims to create an exact copy of something in the world that already exists. You can be inspired by other artists, experiences, things you see or what you feel of course. But just copying someone else’s work? Not only is that bad for business, but it’s bad for your creative mind (not to mention, it limits your freedom to be creative).

Make your own way. Respect that vision you had for your business when you first started. Stick to your values ​​and build an authentic business that you can be proud of.

Related: 10 Things the Artist and australiabusinessblog.com Have in Common

Trust your skills and ideas

If you haven’t launched your business yet, or if you are currently at a crossroads, you may find it difficult to forge your own path right now. Here’s a quick exercise to help you do that:

Take a deep, deep breath. Hold it for a few seconds and then exhale. Felt good, didn’t it? For now, forget all the specific details when it comes to your business (don’t forget them completely, just put them on hold). Consider Why you are stuck making a decision or thinking things through.

Could it be that you don’t trust your instincts? That you worry that your skills, ideas and opinions are not good enough? I have news for you, friend. She to be good enough. you are good enough. Your vision for your business is valid. Your voice must be heard. You have the skills and qualities to make it happen.

Speaking of skills, many of the skills we possess and hone through our work are actually universal. For example, skills such as adaptability, innovation, independence and communication can apply to: everybody in each field.

Artists are battling imposter syndrome all the time. Frankly, all types of entrepreneurs do too. But with practice, we overcome those feelings. It takes courage, confidence and confidence in yourself. You have this.

Related: 4 Ways to Unlock Your Inner Creativity

create something you need

With art you always want to create for yourself. This goes hand in hand with on-brand and being true to yourself. You want to execute your art (or the vision for your business) authentically, but your goal business too. First of all, create an experience for yourself, knowing that what you produce will resonate with other people.

Putting yourself first can feel uncomfortable if you’re not used to it. But discomfort and coping with the unknown is actually a crucial part of creativity. It takes practice (and a little bit of confidence) to trust your creative process and your vision.

Creating for yourself can be a tricky concept for entrepreneurs serving customers or clients. Of course you want your products or services to be tailored to the needs of others. But don’t let the needs of other people overshadow yours. if you recognizing the need for something, others will too.

Related: How Can Entrepreneurs Improve Their Creativity?

Look at your business through an artist’s eye

When business is booming, your days can fly by in the blink of an eye. Depending on what you do, you might be sitting at your desk for hours, spending most of your time traveling, or stuck in one space most of the day.

However, if you’re doing what you love, you may not notice how time passes. It might not be that bad. But don’t forget to shake things up every now and then, if only to fuel that creativity in you.

Take in your surroundings through an artist’s eye. Get outside, breathe nature or experience something different whenever you can. That break in monotony, that bit of spontaneity? It can do wonders for your business. It can even inspire your work, just like an artist.

Be authentic. Trust yourself. Make something of your own, for you. And bring that creative energy and imagination to your work. You can apply these artistic principles to your business even if you are not an artsy type or work in a creative field. They help you monitor the health of your business, as well as your passion for the work you do.


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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