Who is Abby Rao?
Abby Rao was born on July 20, 1997 in New Orleans, Louisiana, USA. She is a social media personality, YouTuber and model, best known for her modeling work which can be seen on her Instagram account where she has gained over 1.7 million followers.
Abby Rao’s net worth
As of early 2020, Abby Rao’s net worth is estimated to be over $300,000 earned through various successful endeavors online. Her fame has led her to numerous sponsorship and modeling deals, earning her considerable income from advertising revenue as well as other business endeavors.
Early life and career beginnings
Abby grew up with a lot of support from her parents who encouraged her to pursue what she wanted to do in terms of her career. After completing her studies, she started working as a beautician. During this time, she began to take an interest in starting a career as an Instagram model and influencer, which led her to become a bill in 2017. The site is known for launching the career of many online personalities, who used the popularity of the site to promote themselves through photo modeling and the like.
Abby consistently posted pictures of herself in beachwear and swimwear, so eventually her following grew significantly.
This, in turn, caught the attention of several companies, who began contacting her for possible employment or sponsorship. To take more of these opportunities, she moved to Los Angeles, where most of the modeling work took place. Her wealth and fame continued to rise as she landed contracts. She became the ambassador for the watch company, Knock Out Watches, a company known for using social media personalities as their advertisers.
Continued online fame
As her career progressed, Rao started getting numerous opportunities and started traveling across the US for modeling assignments while also landing a few projects that allowed her to travel internationally.
In addition to Knock Out Watches, she was also approached by the Fashion Nova company, which started a modeling contract with her. Influencers sponsored by Fashion Nova often receive free clothing tailored to their body measurements. They then post photos with these clothes and get a monetary reward equal to the popularity of that post in terms of views, interactions, and the like.
Fashion Nova rose to fame by using this strategy and employing several popular Instagram models to fuel its market. They sell cheap retail clothing, often aimed at clubbers or those with a similar lifestyle. Over the years, the brand’s fame has led it to gain high-profile celebrity sponsors.
However, recent problems with the company, they have slowed down, especially when a report surfaced that the company was underpaying many of its factory workers. In the end, Abby continued her career, even after the contract, as a skincare and cosmetics model. She also began collaborating with other models, including Katie Bell and Daisy Keech.
Expand her reach
Rao continued to expand her reach and gain more exposure and opportunities through other websites. She has created an account on TikTok which is a very popular website for her age group, a short video app that allows users to record and share videos.
These videos often feature lip syncing or music, with the most popular people dancing to popular songs. Other trends and niches exist in TikTok as well, but it has also become a hub for many both established and aspiring influencers. She has consistently collaborated with other models, mostly Daisy Keech, who she says has been her best friend since moving to Los Angeles.
Abby also started promoting her work on Twitter, a popular site to promote one’s work due to its user-friendly features. She has also appeared in a few YouTube videos, mostly as part of RiceGum’s channel during their relationship together. However, she eventually stopped this collaboration when they broke up.
Ultimately her best friend Keech approached her for another project in which she was asked to be one of the co-founders – this business venture was to become The Clubhouse.
Daisy originally came from a TikTok house called Hype House. A TikTok house is where several popular influencers, both men and women, actually move into a house and work and collaborate to create social media content, often featured on websites such as TikTok or YouTube. After disagreements with the Hype House, Daisy left and approached Rao to help set up a new TikTok house. After successfully gaining the support of investors and other influencers, The club house formation was.
These two established names already attracted a large interested audience and they started a tour of the house, a large modern mansion in Beverly Hills worth $ 30 million.
Other influencers who have joined this new project include Isaak Presley, Charly Jordan, Chase Keith, Leslie Hannah Belle, Kinsey, and Mariana. The project started just around the time of the coronavirus pandemic, which left many at home. As a result, the group decided to live in the said clubhouse, so that they could create content together without any problems. While it is unknown if they live in the clubhouse, the group has consistently released video content on YouTube where it attracts attention.
Abby started dating YouTuber Bryan Quang Le – also known as RiceGum – in 2019. He is known for his YouTube channel that popularized many diss tracks, some of which gained fame in music charts. He is also known for his controversial content, often getting into fights with other content creators. He also sparked controversy in Hong Kong discrediting the province’s culture, which many compared to Logan Paul’s controversial vlog about Japan. However, Abby and Bryan split up later in the year, Abby stating that she felt RiceGum was just too interested in other things, not returning the same effort and love she put into the relationship. Since then she has been single and focused on her career, especially with the creation of The Clubhouse.