The promise of cultured meat

In this article an interview with Krijn de Nood, the CEO and co-founder of cultured meat startup Meatable. The need will be catch up TNW conferencewhat takes place on 15 & 16 June in Amsterdam. If you’d like to join the event (and say hello to our editors!), we’ve got something special for our loyal readers. Use the promotional code READ-TNW-25 and receive a 25% discount on your business pass for TNW Conference. See you in Amsterdam!

As a vegetarian I have tried the whole range of plant-based meat substitutes for the past 13 years. And let me tell you, the texture and flavor have come a long way since the early 2010s. Developers and restaurants have become aware of the fact that just because someone chooses not to eat meat for environmental or ethical reasons, doesn’t mean they don’t want the satisfying experience of a juicy, umami-rich burger or hot dog.

Meanwhile, it’s understandable that for a hardcore meat lover, a seitan steak just isn’t going to cut it. But whether you’re a committed omnivore or not, there’s no denying that our current food production systems of ranching and ranching are unsustainable.

Think of cultured meat and the companies that are working to get it on the shelves of our supermarkets in the next ten years.

The two founders of Meatable