The map feature on Instagram just got a lot more useful today, in a Google-inspired way. The new Instagram map supports searches and filters, allowing users to look up restaurants, attractions and other hotspots right in the app, rather than simply looking where a photo is posted. The updated map also features posts, stories, and guides tagged by users, offering a glimpse into the local scene wherever you search.
The map supports hashtag searches and offers the ability to explore by tapping tagged locations in the feed or Stories. You can also type the name of a branch, city or neighborhood directly on the Discover page and view the results on the map. The new map allows users to save their searches to a collection and share locations with other Instagrammers.
Using location stickers on posts and stories will add that content to the search results on the new map, as long as your profile is public. Visually, the map includes Instagram icons where the attractions are located so searchers can tap and view Stories or visit the profile pages of businesses they find interesting.
This is yet another step in Instagram’s plan to become a one-stop shop for social networking, commerce, travel and, like, life in general. For example, Instagram rolled out the ability to buy things directly in chat earlier in July. Such gestures make it easier for users to just stay on Instagram, rather than open Google Maps or Venmo and take their ad-supported eyeballs elsewhere.
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