The Beverages startup is launching a new non-alcoholic beverage category, but it comes with a buzz
To dawna new brand from Byron Bay’s Organica Beverage Co, introduces an innovative beverage category known as “Functional Spritz.”
Dayse’s non-alcoholic drinks, co-founded by surfers Jack Freestone and Alana Blanchard, are made from plant extracts and contain adaptogens (plants that are said to regulate the body’s cortisol levels to help it cope with stress) and nootropics, which are believed to increase the improve cognitive function.
The pair say it gives people a “functional high” without the hangover or excess calories.
They come with names like “Awaken”, “Easing” and “Glimmer”.
Awaken is pink grapefruit with “gin-inspired” notes infused with ginkgo, green tea and ginseng. Easing is inspired by whiskey and ginger and infused with passion flower, turmeric and Indian ginseng. Glimmer is a functional spritz of rose and hibiscus, with notes of sweet white wine, infused with L-Theanine, ashwagandha and brahmi.
They are now focused on exploring more functional extracts to continue innovating new potions.
Tom Woolley, CEO of Organica, describes Dayse as “the future of drinking,” with their non-alcoholic premium spritzers infused with wellness extracts.
“With the rise in consumption of non-alcoholic beverages, people are naturally going to look for some kind of effect to enhance their drinking experience,” he said.
“Our mission with Dayse is to continue to create innovative and premium adult beverages that have a positive impact without the regrets often associated with alcohol.”
Day spritzers
Freestone and Blanchard epitomize the behavioral change in younger consumers who reduce their alcohol consumption.
“We value our health and active lifestyle, but we also value having fun with friends and family at social events,” Freestone said.
“Dayse is all about replacing the need for alcohol in social settings while making sure we never lose those good times.”
The pair believe Dayse is just the beginning of a shift in how people approach their relationship with alcohol.
Dayse is available online and at select retail locations.
More here.
