Who is Sydney Maler?
Born on August 8, 1991 in Okinawa, Japan, Sydney A. Maler is a social media personality as well as a podcast host, best known for finding fame on the platform Instagram where she has over a million followers. She is also the host of the podcast ‘Sorry Mom’.
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Sydney Maler’s net worth
As of early 2020, Sydney Maler has an estimated net worth of over $1 million earned through a successful social media career. Her fame has led to countless opportunities, including partnerships and sponsorships. She also previously worked in the field of marketing which added to her income.
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Early life and career beginnings
Sydney is of American descent, although she was born in Okinawa, and although she does not talk about her family online, she is widely believed to have been raised in a military family, similar to many military children born in the area with a strong American military presence there. She grew up with two sisters and the family eventually moved back to the US, settling in San Diego, California.
From an early age she was interested in becoming a model and she started pursuing opportunities right after high school – it is unknown if she has a college degree.
One of her first jobs was as a promotional model, appearing at events promoting small businesses in her area. She also did a little commercial work, although she was largely confined to promotional events. Wanting to further expand her reach, she began working at Hooters, a well-known hub for aspiring professional models. During her time there, she developed her skills, her looks and learned more about the industry.
Working at Hooters
While Hooters is commonly known as a single entity, it is owned by two investment companies that make up Hooters and Hooters of America.
The name is a pun on Hooters slang, which is often a reference to female breasts as popularized by comedian Steve Martin. The company used the logo of an owl, an animal that also makes a honking call. The establishments gained popularity mainly due to young women often referred to as Hooters Girls who are often shown wearing clothes that accentuate their sex appeal.
Hooters is an eatery that serves a variety of snacks, appetizers, and other specialties with a mix of alcoholic beverages. It is often thought of more as a resto bar, due to its alcohol content and general atmosphere comparable to most sports bars.
It is an international establishment that has increased its reach over the years, including a continuous expansion in South East Asia. as well as in the US. While Maler started out as a Hooters girl, she was determined to learn more and later started working on the office side of the company as part of the marketing department.
Online transition
With Hooters, Sydney learned how promo girls were hired, which in turn taught her about the research that led to increased attention for their girls, information she would later use. She also helped plan corporate events and worked with numerous marketing materials that would later benefit her as she marketed herself online.
One of her first online projects was becoming a regular poster of the online community called The Chive, regularly collaborating with another aspiring model, Amanda Cerny. The website started promoting various hoaxes which made them notorious as many mainstream media companies believed them to be true. Some of their most popular hoaxes included Donald Trump tipping heavily at restaurants, fake text messages, and a woman who quit her job using a dry-erase board in her office. Eventually, the company became more of a community for comedy, memes, photos, women, viral videos and more, shaped as a portal for different interests for men.
The website also gained popularity among women, especially aspiring models and those willing to show their assets, and began gaining popularity on the site. Sydney was a of those women whose status on the site elevated her as she gained more and more followers online.
Instagram fame
Maler eventually created an Instagram account which further built her popularity. She often posted pictures of herself wearing different clothes and wasn’t afraid to show off her body she had been working on so she could look good in a bikini. Showing a little more skin and wearing other outfits that accentuated her appearance helped her website grow exponentially.
It also came as no surprise when she started applying some of the marketing tips she learned while working for Hooters.
She eventually left her job to focus more on her online presence, and companies started taking notice, sending her sponsorship offers, work with professional photographers, and joint photo shoots with other Instagram models. One of her most notable partners is the Yandy company, known for selling sexy clothes and lingerie. One of the factors behind her success was the quality of her photos, which always showed something different, and the consistency of her uploads.
Aside from her Instagram account, she also started a podcast along with fellow social media personality and frequent collaborator Nikki Howard – called “sorry Mama”, they upload new episodes every week. As the name of their podcast implies, they often talk about topics that would embarrass their mothers if they knew.
Private life
Sydney is known to be single, and while she has many male friends, including online associates, she has not been romantically involved with any of them. She prefers to keep this aspect of her life out of the public eye and doesn’t talk much about it except a few times on her podcast. She also doesn’t usually dress the way she looks on her Instagram account, preferring to wear more comfortable clothes on normal days.
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