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Super Bowl LVII won’t be a “crypto bowl”

As LA took on Cincinnati for the NFL championship trophy, big celebrities like Matt Damon and LeBron James greeted TV viewers and tried to convince them all to join the NFL. movement and invest in cryptocurrencies. At the time, Bitcoin was valued at over $42,197.52 – but even after rallying in recent weeks, the price has dropped to $23,013.87.

ftx aired a Super Bowl commercial that starred Larry David going through different eras of human ingenuity during which he remained comically skeptical about wheels, toilets, light bulbs and, well, a crypto exchange app. Now the company is in bankruptcy proceedings and the former CEO faces federal charges of fraud — so the now-defunct Sam Bankman-Fried exchange won’t use the 60-second ad space it had lined up.

Just because Fox Sports hasn’t sold any crypto ads this year doesn’t mean you won’t see one when you watch. You can buy ads locally for much less than the national $7 million 30 second spots like The edge know from experience.

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