Investors don’t care about your product. Not really.

Investors love it There are many things to consider when considering an investment: How big is the market? How well is the founder market fit? Is it at enterprise level?

It’s normal for founders to live and breathe for their customers and product, but the dirty little secret to fundraising is that your investors are extremely unlikely to care about your product. And they have a few legitimate reasons for being so.

I often see product-focused founders spend a lot of time talking about the solution they are building. That makes sense. In the context of building a great product, founders create an investment pitch that reflects their day-to-day lives. They will spend a lot of time on their product: they talk to customers, work with engineering and try to cut the marketing pie in a logical way.

So when a founder talks to his investors, clearly the investors must care about the product as much as they care about the product, right?

wrong.