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  • Startups build businesses from DevOps tools for existing sales platforms • australiabusinessblog.com

Startups build businesses from DevOps tools for existing sales platforms • australiabusinessblog.com

The growing market for sales tools has led to a curious cottage industry: DevOps startups that specifically target the software used in sales and marketing functions.

(Here, “DevOps” refers to tools that automate processes between software development and IT teams.) It’s become a booming industry in its own right, with vendors selling software DevOps platforms, including Salesforce, claiming to more easily integrate sales technology into existing ones. workflows.

But wait, you might say: Wasn’t the promise of sales software to minimize the need for custom coding to perform sales-related tasks? Well – up to a point.

Take for example Salesforce. Built as a customer relationship management platform, it evolved over time into a development platform, but without many of the components needed to tailor it to the specific needs of organizations.

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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