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Sorry Bing, Samsung is sticking to Google as the default mobile search engine

It looks like Samsung isn’t going to use Bing as the default search engine in its mobile web browser after all. That’s according to to a report The Wall Street Journalstating that Samsung has paused an internal review of whether the company should replace Google with Bing on its internal internet browser.

Samsung’s Internet browser, which comes pre-installed on Samsung phones, has long used Google as its default search engine. If reported last month The New York TimesGoogle employees were “shocked” to learn that Samsung had considered a move to Bing, putting at stake the $3 billion in annual revenue the search giant will receive from the deal.

According to the WSJ, the smartphone maker apparently thought the switch to Bing wouldn’t cause too much of a nuisance, given that most Samsung smartphone users (myself included) don’t use the internal browser anyway. But now Samsung is backing away from the change over concerns about how it could affect its relationship with Google and the market’s perception of the move.

This doesn’t mean Samsung will never make the switch to Bing. The WSJ reports that Samsung is “not permanently closing the door” on using Bing as the default search engine in the future.

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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