Without customers, there can’t be business. So how can you attract new customers to your startup or keep existing customers engaged? The answer is simple: growth marketing.
As a growth marketer who has honed this craft over the past decade, I have taken countless courses and can confidently affirm that the best way to learn is by working.
I’m not saying you should immediately join a Series A startup or get a growth marketing role at a large company. Instead, I’ve broken down how to teach yourself growth marketing in five easy steps:
Even when driving traffic to the landing page, having other resources for consumers to access is never a bad option.
- Set up a landing page.
- Launch a paid acquisition channel.
- Start an email marketing campaign.
- A/B test growth experiments.
- Determine which metrics are most important to your startup.
In part one, I teach you how to set up a landing page that we ultimately drive consumer traffic to. For the entire series, we assume that we are working on a direct-to-consumer (DTC) brand for sports supplements.
Set up your landing page
If you don’t have a product with a ready-to-use landing page or mobile app, I’ll show you how to quickly set up a landing page as it’s our only prerequisite to get started.
A landing page is the page people are taken to when they click on an online ad you’ve purchased, and is usually the home page of a website. Regardless of how a consumer “land” on your landing page, the goal is to encourage them to convert into a lead or purchase.
In 2010, I was ecstatic when Apple introduced iWeb, which allowed users to design and publish websites without writing a single line of code. However, it was a very simple platform and we’ve come a long way since then. Today, a wide variety of advanced content management system (CMS) editors are available, such as Leadpages and Webflow, that allow everyday internet users to create beautiful websites themselves.
The advantage of many of these platforms is that they will guide you through using pre-made templates and editing your first bits of content (such as website titles, headlines, etc.). Select a platform you like and let’s start building!
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