After European expansion in Dublin, London and Berlin in recent years, Reddit is now opening its first regional sales hub in Amsterdam.
Centrally located in the wider European market, bordering countries with strong customer bases such as Germany and France, and a breeding ground for competitive talent, the Dutch capital emerged as the perfect location to further drive the US-based company’s growth Western Europe.
The hub’s mission is to bring the platform’s EMEA markets together in a central location and support a wide range of clients across Europe in achieving their advertising goals. It will house more than 50 sales and engineering staff, as well as serve as the home base for the EMEA Ads Engineering team.
According to Susanne Mostertman, EMEA Head of Mid-Market and Small Business (SMB) Sales, who will lead the hub, the company plans to significantly grow both its sales and engineering teams by the end of 2023, and will become Amsterdam Reddit’s largest office in continental Europe by employee number.
“We know from our research that Reddit users in Europe are open to seeing ads or content from brands on the platform, and are more likely to trust a brand participating in Reddit than brands they see advertising on other platforms,” Mosterstman told Applied Sciences. “By expanding our footprint in Amsterdam – and in Europe more broadly – we can better connect Reddit audiences with brands they are interested in and care about.”
This new chapter of Reddit in Europe, Mostertman added, allows the platform to focus on the teams and resources that can best care for its advertisers in the region “with local and country-specific experts ready to provide tailored guidance. offer.”
These efforts will not only benefit major advertisers such as Google, Warner Bros. and reMarkable, as well as European startups. The Amsterdam hub is already working with a number of existing partners, including a payment provider Klarna and marketplace for refurbished devices Back Market.
“Partnering with Reddit has allowed us to reach a wide variety of communities – from technology to fashion and everything in between – to encourage responsible shopping at the right time,” said Salah Said, Head of Sustainability at Klarna.
Reddit’s new European office will be located in the center of Amsterdam’s Plantagebuurt. Hiring is still ongoing and the company plans to host a recruiting event later this spring.