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Onlyfans offers the opportunity to sell merchandise through a partnership with Spring

Opinions expressed by australiabusinessblog.com contributors are their own.

You will soon be able to buy merchandise on OnlyFans (OF). The platform has partnered with Spring – the retail platform formerly known as TeeSpring – to allow OF makers to sell products to fans.

Phillip Faraone / Stringer | Getty Images

Creators who choose to activate the shop feature will show the available products and link to the linked Spring page. This way, OnlyFans creators can sell physical (and digital) products.

OnlyFans gained widespread fame through adult content, but creators using the platform range from adult entertainers to professional athletes. They can already sell videos, images, and posts to subscribers paying between $5 and $50 monthly, charging a 20% commission.

In a press release, OF CEO Ami Gans said the collaboration came about in part thanks to a “community of creators … looking for merchandise options to share another side of their business with fans.”

According to the Financial times:

OnlyFans counts 220 [million] general users, with more than 3 [million] of them create content in 2022. In September, the British company reported revenue of $932 for 2021 [million]with a pre-tax profit of $433 [million].

Spring integration gives makers the same rates as any other store connected to the retail platform. Income is directly linked to production costs. Retailers profit from the difference between an item’s base cost and maker’s markup.

Creators can choose from a wide variety of products, including hoodies, t-shirts, mugs, pillows, and iPhone cases.

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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