If someone had told me in the 80s or 90s that playing Top Trumps, trading baseball cards, or collecting old comics wrapped in plastic wrap would be replaced by digital collectibles that you can trade for serious cash anywhere in the world in an instant, I would have laughed at them. Some people still laugh about it today.

Sales of non-fungible tokens will reach $17 billion by 2021, according to a report from Nonfungible.com, per CNBC.

Like it or not, digital assets are here to stay. Major technology companies such as Meta and Microsoft have already invested billions into space. Currently, suggest estimates that less than 5% of the world’s population transacts using digital currencies – and that number is much smaller for digital assets such as NFTs and Metaverse properties.

So how do you seduce the remaining 98% of the population? How do digital assets, NFTs and the metaverse go viral? How is mass global adoption going? These were all issues I struggled with, as no doubt many others found relief in the Web3 space.

When I looked around to see what the world was saying about Web3, I found a lot of media chatter about financial pros and cons, elaborate crypto scams and unfriendly technology. Much of the coverage, in my humble (but educated) opinion, completely missed the key elements and benefits of this new market.

Opportunity, creativity, innovation, education, independence, unity, synergy, transparency, adaptability, interoperability, freedom, respect, privacy and so much more.

It took me two years down the rabbit hole to really understand the Web3 arena, which no one can say they fully understand as it is constantly evolving at the speed of light. But with enough time, effort, and the ability to learn quickly in an entirely new and underdeveloped space, it’s possible to get a good sense of what’s going on and find direction, opportunity, community and gain both immense enlightenment. to give as to receive.

Most people don’t have the luxury of spending two years researching uncharted waters to see if it’s the right direction for them, nor would they instinctively walk into audio apps like Clubhouse and Twitter Spaces to learn new things and ask questions .

The truth is that the barrier to entry seems high and confusing, so it is naturally difficult for the mass market to organically step into this exciting and fast-moving market. While it may seem daunting at first, working in Web3 is quite easy once you know how. The real barrier to entry is the information gap, and that’s where I had my eureka moment.

In 2017 I co-founded Tech Talk Media (TTM) and for the past six years I have been creating, producing and directing cutting edge TV series and documentaries for television and streaming services including Amazon, Discovery, Disney, Apple TV, Roku, Virgin Media and many others in more than 100 countries.

Our company’s productions bridge the information gap in markets such as AI, aerospace, cannabis, sustainability and robotics, identifying emerging and exceptional individuals, technologies and brands.

The success of the TTM productions made me realize how powerful sharing new information through television can be. So instead of taking a well-deserved sabbatical after giving birth The rise of AI And ialongside NASA’s innovations to Discovery and Amazon, I turned my attention to producing a much-needed easy-to-use, informative yet highly engaging documentary series on NFTs, crypto and the metaverse to educate millions of people worldwide about the digital realm.

At the beginning of 2021, TTM registered its 14th production NFTmeand after filming on four continents in over a dozen locations and interviewing 50 incredible guests, NFTme season one, consisting of six episodes packed with information about the digital revolution, premiered in the US on Amazon Prime on December 24.

News of the show’s launch with Amazon broke in the days leading up to its release, with over 50 international publications covering the series. NFTme’s official Twitter Spaces launch party had more than 5,000 people in attendance.

Needless to say, the excitement in the market was huge and viral, which was somewhat expected. The series’ reach was initially limited to broadcast with Amazon in the US and UK, with several new broadcast deals rolling out to more regions and networks in 2023.

It still frustrated me considerably that the whole world didn’t have immediate access to this relevant and uplifting information about the Web3 space, which I’ve personally seen change lives for the better in some of the darkest corners of the planet.

While it has received a negative stigma in the media, largely due to incomprehensible coverage or massive corruption scandals like the FTX saga, overall the benefits of this technology and market can be hugely positive and uplifting.

Therefore, it was absolutely necessary for me to broadcast NFTme to reach a global audience as soon as possible and bridge the information gap, enabling the world to adopt Web3 faster. Towards the end of 2022, I met an old friend Alexander Newton, who is the co-founder of the new Web3 platform and technology MovieKeywhich provides independent producers instant Digital Rights Managed (DRM) streaming worldwide, connected through a MovieKey NFT, which is basically a digital Blu-Ray and the MovieKey is to watch a movie or TV series to another person, over to wear or sell.

It’s a revolutionary technology for the entertainment industry that surpasses any previous version of a Blu-Ray or DVD that the viewer owned a copy of.

“Our goal is to help Hollywood move towards Web3 in a synergistic, fast and efficient manner, by providing like-for-like DRM streaming, along with unlimited global access and direct compensation in real time to producers, investors, cast and crew.’ says Newton.

After hearing about MovieKey, I immediately realized it was the perfect solution for NFTmewhich offers blazing-fast broadcasts to the entire planet without payment or regional restrictions, with many added benefits of owning the NFTs, and giving us instant connectivity to our viewers forever.

In late January 2023, NFTme was released on the MovieKey platform with direct streaming and viewing access from the NFTme website, bringing the production to billions of viewers worldwide and removing all barriers to entry. MovieKey allowed us to broadcast NFTme worldwide in record time, streaming in 195 countries, packed with superior payment options via credit card or USDC with a Solana Wallet, which is also a first in the entertainment space.

Due to the continued success and impact of TTM productions internationally and NFTme‘s popularity to date, and with broadcast only available in the US and UK to begin with, we had no doubts about the global effect and positive impact fueled by opening up global streaming to the masses so quickly.

When I stepped into the NFT and Web3 space two years ago, I never expected to change my mindset, meet so many great people, learn so much, and find such a plethora of innovation and opportunities. But my experience was fascinating and life-changing and is still paying off.

I hope everyone on the planet can find the same opportunity I found in this space, and now with the eyes of the world on NFTme season one, that dream is one step closer to reality.

For more information on NFTs, crypto, the metaverse and all the excitement in the digital world, check out NFTme season one on now Amazon Prime in UK and US or MovieKey worldwide.