Netflix currently has 55 games in development, including additional games based on Netflix franchises, the company said in its investor letter released Tuesday (PDF). The company got really serious about gaming with the initial release of its Android and iOS lineup late last year, but its commitment to even more games indicates that Netflix is happy with the launch so far.
Part of Netflix’s strategy is that subscribers will see its games as another reason to stay, “and we’re seeing some encouraging signs of gameplay leading to higher retention,” the company wrote in the letter. Netflix said gaming is a “several year journey,” indicating it will continue to invest in it for the long term — which may be necessary, given recent data indicates that less than 1 percent of subscribers interact with Netflix on a daily basis. game base. Interestingly, Netflix isn’t saying whether the games in development are mobile-specific, which could suggest the company will release new titles that aren’t limited to phones.
In Tuesday’s results, Netflix said it added 2.4 million subscribers in the third quarter. That’s a reversal from earlier this year, when it reported losing subscribers for the first time in more than 10 years. The company plans to crack down on password sharing starting early next year and will roll out a cheaper, ad-supported plan in November.