The time for New Year’s resolutions is upon us, and for many that means doubling down on their health and fitness commitments in an effort to better themselves.
Netflix hopes to capitalize on popular sentiment by announcing a new partnership with Nike that will roll out at the end of this month.
The streaming giant will start on December 30 will start providing subscribers with Nike Training Club videos, released in two parts and a total of 30 hours of content.
Related: What’s Going On With Netflix? Everything you need to know about the company’s massive fall
The first batch to roll out will feature 46 videos across five programs, including “Two Weeks to a Stronger Core” and “Feel-Good Fitness.” The collection is in a dedicated Nike section of the Netflix app, but can also be accessed by simply searching for “Nike.”
“NTC is the ultimate training partner, providing outstanding guidance, inspiration and motivation to help all athletes achieve their fitness goals,” said a company release said. “The NTC workouts offered in the Netflix collection feature a dozen of Nike’s world-class trainers, including Joe Holder, Kirsty Godso and Betina Gozo.”
The new initiative, which includes videos designed for people of all fitness levels, will be the first of its kind for Netflix and will likely separate the streaming giant from competitors after a less-than-stellar year.
Amid a crackdown on password sharing and mass layoffs, Netflix has had to raise subscription prices, much to the dismay of many loyal users.
Related: Netflix raises prices in the US
The company is come off a better-than-expected Q3 2022, with 6% year-over-year revenue growth and a hopeful outlook as Q4 comes to a close.
“After a challenging first half, we believe we are on track to accelerate growth again. The key is to satisfy members,” Netflix said in a statement. letter to shareholders at the end of the quarter. “That’s why we’ve always focused on winning the competition to watch every day. When our series and movies excite our members, they tell their friends, and then more people watch, join in and stay with us.”
From Thursday afternoon Netflix wash downstairs just over 52% in a one-year period.