Who is Leena Xu?
Born on April 17, 1993 in the United States of America, Aileena Xu is a streamer as well as a businessman, best known as the president of the eSports organization Team Solo Mid (TSM). She has been with the team since its inception during the early days of League of Legends (LoL).
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Leena Xu’s net worth
As of early 2020, Leena Xu’s net worth is estimated to be over $700,000 earned through a successful career in business. Her work with TSM has contributed to her net worth growing significantly as TSM has become one of the highest earning and valued organizations in the eSports world in recent years. This led to the fact that she was featured in the respected magazine “Forbes”.
Early life and career beginnings
Very little is known about Leena before she rose to fame as president of TSM. She is of Asian descent, though she has not spoken about her family or her past. In 2012, she started dating Andy Dinh, who was a professional gamer at the time, and teamed up with the team he founded called Team SoloMid. This team competed in professional tournaments in LoL and became one of the first recognizable teams in the game.
Created by Riot Games, LoL is a MOBA or Multiplayer Online Battle Arena, a genre popularized by the “Warcraft III” mod, “Defense of the Ancients” or DOTA.
The game was created with the help of former DOTA developers. The premise is similar, with five players battling another five, each controlling a champion selected from a large pool. The object of each game is to destroy the opposing Nexus or main structure in the opponent’s base.
The emergence of TSM
Xu teamed up with Dinh in handling much of the work Behind the scenes, setting up promotions, working on their online presence and dealings with other companies. She also helped with marketing, recruiting and support for the team. Eventually, TSM would become one of the most popular North American teams in the league, winning championships.
I AM HEREEEEE :dhttps://t.co/US1V9vrF2a
— Leena Xu (@leena_xu) March 22, 2020
This eventually led to Dinh stepping down from his position so that he could focus more on the business side of the team. They also parted ways some time later, but she chose to stay with the company because she had already helped it grow.
TSM slowly gained more players not only in League of Legends (LoL) but also in other popular games with competitive scenes. They sponsored competitors in “Hearthstone”, “Fortnite”, “PlayerUnknown’s Battlegrounds” and “Apex Legends”. They quickly established themselves in new territory and prioritized newer games as opposed to games with a long-standing player base.
This was partly because it proved difficult to access established games such as “Counter-Strike: Global Offensive”, “Rainbow Six Siege” and “DotA 2”, which already had many competitors, other eSports companies that had teams inside. One of the things that made TSM stand out was their promotion and work outside of gaming. They had a regular schedule, hired lifestyle coaches, prioritized building relationships between team members, and did a lot of promotional work to increase their presence.
The success of TSM
At the end of 2018, TSM was named as one of the most valuable eSports companies in the world, ranking second overall. valued at $250 million and with sales of at least $25 million per year.
They employed over 40 players who were present in seven popular games. Andy Dinh and Leena Xu were both named in the Forbes 30 Under 30, a list of industry figures and companies who are at the top of their respective fields while under the age of 30.
Leena, as noted by the publication, was responsible for helping TSM land major sponsors like Chipotle for the TSM “Fortnite” team. Her online presence and promotions also doubled the TSM fanbase in a short amount of time. In 2015, she was responsible for creating the web series “TSM: Legends”, which followed the lives of the members of the “LoL” TSM team as they prepared for tournaments throughout the year.
Recent projects
Aside from her work with TSM, Xu has been busy with other projects that have helped build her wealth. She streams from time to time and has an online presence on the Twitch website. The website is known for popularizing video game streaming, in which visitors can watch their games online and donate to people who stream their games online. She doesn’t play LoL as much anymore, but plays a lot more “CS: GO” games and occasionally plays “World of Warcraft”. Hair channel has been more focused on hosting other popular streamers and TSM personalities.
She also ventured into it modelingalong with some of her friends. On one occasion, she modeled bridal wear, which led to speculation that she was getting married, but she confirmed it was just a shoot for a friend. Because she manages much of TSM’s behind-the-scenes work, she doesn’t appear online as often as she used to. Based on her posts, she joins TSM at various events, including get-togethers, or visits to locations such as Disneyland. She also enjoys going to parties and music events, dressing up, wearing cosplay and showing off her more sensual side.
Private life
Leena started dating Andy Dinh sometime in 2012 and they stayed together for a few years, streaming and even playing games together when Andy wasn’t preparing for a tournament. They quietly parted ways a few years later without any word from the two. They now maintain a working relationship and enjoy the success of the business they built together. She is rumored to have a romantic connection with TSM player Yiliang Peng, also known by his online name DoubleLift. It was later confirmed that the two are mostly best friends and that she is still single. This has led to many jokes on Yiliang’s side, especially about how he is in the friend zone and how people sympathize with his situation.
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