Mozart data came out of the Summer 2020 Y Combinator cohort with an idea to provide companies with a data stack in a box. Since then, it has raised $19 million and attracted 100 clients, but the founders acknowledge that it may take some creativity to attract new users to the platform, especially in the current economic environment.
The company announced this today Mozart sonataa free tier (and nice pun) intended to help businesses become familiar with the platform and perhaps eventually grow into the paid versions of the product, Peter Fishman, CEO and co-founder, told australiabusinessblog.com.
“We wanted people to use our data infrastructure earlier and earlier, so we tailored a solution for those companies that may be facing more extreme economic headwinds,” said Fishman.
The company offers a number of services involved in processing data, including extracting the data from various sources, placing it in a data warehouse, Mozart’s or Snowflake’s, and then using that data in dashboards, charts, and warnings. The idea is to offer all these services to the customer from one supplier.
The approach seems to be working. The startup doubled the number of customers using its platform since last year’s $15 million Series A funding announcement, but its founders wanted to get more people involved. The freemium model builds a natural top of the funnel for the product while making it accessible to a group of potential users, who may not be far enough along yet to pay for a solution.
“Certainly we’ve always liked the idea of land and expansion, and this is just kind of the extreme of that idea where [we] can bet the product is so great that [we] can’t actually sell it initially for a small contract and grow that contract, but offer a free tier and convert some of those people into paying customers [eventually]Fishman said.
As company co-founder and CTO Dan Silberman pointed out, this is a way to see how the product works to connect to data sources and build tooling around that data. “In practice, that means you can usually get one executive dashboard, or a little data alert about your data in Salesforce or something like that,” Silberman said.
Once you see the value and you want to discover more, you should move to one of the reward levels. “And then when you see that it’s bringing you value, and you want these other dashboards or you want to add these other data sources, you might hit the limits of the free plan,” he said.
Mozart Sonata is available from today. Mozart Data was launched in 2020 and today has 100 customers and 25 employees.