When Max goes live on May 23, the new streaming service Warner Bros. Discovery offers significantly more 4K entertainment than HBO Max ever did. Company released a press release on Monday with new details on what subscribers can expect from the $19.99/month “Ultimate” plan. Max will offer “8 times more movies and episodes of 4K UHD content than HBO Max, including popular shows like Game of Thrones, The last of us, Harry Potter, The Lord of the Rings trilogy, The dark knight trilogythe Matrix movies and more,” the company announced.
They really do. They take 4K seriously. Finally. Max will support both Dolby Vision and HDR10 for content where those formats are available, and Dolby Atmos audio will also be included for select movies and shows.
“We understand the value of providing a cinematic playback experience to our users, so we’ve implemented more advanced technology workflows that allow us to release more 4K content in a faster and more efficient manner,” said Sudheer Sirivara of Warner Bros. Discovery. . “Max will offer more than 1,000 movies and episodes in 4K at launch, and we’ll add more each month as we go.”
Warner Bros. Discovery has opted to only offer 4K (and HDR) on its most expensive monthly plan, a decision that may not go down well with everyone. The Ultimate subscription costs more than HBO Max’s $15.99/month ad-free outbound subscription.
But the 4K catalog on HBO Max was sorely disappointing from the start. Recent high-profile Warner Bros. movies have often been streamed in 4K HDR, along with shows like The last of us. But given the breadth of the service’s movie vault, it was disappointing to see most of that selection limited to 1080p, especially when those same movies are available in 4K on many other digital services. The company seems aware that it needs to do better this time around as it puts an even higher premium on 4K content.
Sure enough, Max will feature a large collection of past movies, including A Clockwork Orange, Casablanca, Goodfellas, and much more. Select past HBO series will also stream in 4K alongside recent hits like Succession. “In addition, all Warner Bros. movies released this year and in the future will be available in 4K UHD when they arrive on Max after their theatrical windows,” the company said.
WBD has promised that HBO Max subscribers will still have access to their current subscription features for at least six months after launch, so current customers don’t have to worry about that 4K upgrade just yet. Six months should be a nice trial of sorts to see if Max can live up to his 4K potential.
Max will be rolling out in the United States on May 23 across all the major platforms you’d expect. Aside from the Ultimate tier, the service has two cheaper plans:
We’ll have more Max coverage as the service rolls out on Tuesday, so stay tuned throughout the week for impressions and additional news.