Manage supply and demand of new content

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When high-definition television sets hit the market in the late 1990s, it was difficult for consumers to justify the cost, as there was little content beyond sports and wildlife documentaries. I just started my production company at the time and I can attest to how difficult it was to create HD content. Similar cameras were expensive in the beginning, and productions required large amounts of digital storage space, which were not widely available and unaffordable.

In the case of HD, the trends flattened out. Today we have cloud platforms designed to handle huge files more securely than in the past and costs have dropped for everyone as the media became more mainstream.

Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider, Shreya seeks to understand an audience before creating memorable, persuasive copy.