Jony Ive and his design firm LoveFrom designed the emblem for King Charles III’s coronation, according to a new page on the website of the royal family. The emblem will be used during the festivities surrounding the coronation of the king in May and on official coronation articles.
“It is such an honor to be able to contribute to this remarkable national occasion, and our team is so proud of this work,” Ive said in a statement about the emblem. “The design is inspired by King Charles’ love for the planet, nature and his deep concern for the natural world.
“The emblem speaks to the joyful optimism of spring and celebrates the start of this new Carolean era for the UK. The soft modesty of these natural forms combine to form an emblem that recognizes both the joyful and profound significance of this occasion.”
The coronation emblem is actually not Ive and LoveFrom’s first work for King Charles. The design firm also created the Terra Carta Seal, which recognizes sustainability efforts by private companies, in partnership with the then Prince of Wales in 2021.