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  • Is optimistic investors about embedded insurtech justified? • australiabusinessblog.com

Is optimistic investors about embedded insurtech justified? • australiabusinessblog.com

Enclosed insurance — selling coverage at the same time as another product or service – is increasing. According to data platform Dealroomit accounts for a growing share of all policies sold, and startups in this space have raised nearly $800 million in 2021 alone.

After recently surveying investors about all things insurtech, we were curious to see if the market remained as optimistic about embedded insurance as it was last year – and if it was justified.

“Personally, I remain optimistic about embedded insurance,” Brewer Lane Ventures general partner Martha Notaras told australiabusinessblog.com. “Many insurance purchases are difficult, so it makes sense to factor insurance into another transaction.”

While we saw clear value in being able to bundle insurance with another purchase, Notaras and other investors we spoke to also had concerns.

“We believe in the concept of embedded insurance, but a more measured approach would suit investors well when analyzing these companies,” partner of Distributed Ventures Adam Blumencranz said.

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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