Instagram will now tell you if your posts are too sharp to be recommended to other users. Creators and businesses can see if their posts are being blocked from appearing in certain areas of the app, Instagram head Adam Mosseri announced today.
In the settings menu, under account, then account status, professional accounts can now check if any of their posts have been banned from being recommended to users who don’t follow them. Recommendations pop up in places like the Explore page and home feed, and are increasingly taking center stage on the platform as parent company Meta tries to take on TikTok. By the end of 2023, Meta plans to more than double the amount of recommended content users see on their feeds.
To be eligible to appear on Explore and other places, Instagram posts must follow community guidelines and rules around featured content: Users can post content that depicts violence, such as a fight, but may present it to other users. Creators and businesses can edit, remove, or appeal Instagram’s decision on posts marked as ineligible for recommendations.
The account status page updates are likely to strike a chord with creators who suspected the platform was suppressing certain content – known as “shadow banning.” In any case, the new function will provide more clarity to people and companies who notice that their reach is decreasing and provide one explanation why they are not reaching as many users.