Instagram is “secretly” testing a text-based app to compete with Twitter, and it could debut as early as next month, reported Bloomberg.
The new platform has reportedly been available to select celebrities and creators for months and is a separate app from Instagram, but there will be an option to link accounts.
Lia Haberman, an adjunct professor at UCLA of social and influencer marketing, tweeted a screenshot of the new platform, according to Bloomberg.
“It is impossible to predict how the public will react, but this could be an alternative,” she wrote.
Based on a (slightly blurry) sample I got, Meta’s new app looks a lot like Twitter.
So, could this take over all the Twitter screenshots we’ve seen in the Feed lately? Maybe.
It is impossible to predict how the public will react, but this could be an alternative. pic.twitter.com/xgQa1kUjCl
— Lia Haberman (@liahaberman) May 19, 2023
Since Elon Musk bought Twitter for $44 billion in October 2022, many users have grown frustrated with the changes — from restoring controversial accounts to the adoption of Twitter Blue.
Data shows that even the most dedicated tweeters are losing interest. According to a questionnaire from Pew Research Center, activity for Twitter’s “most active” users dropped 25% since Musk acquired the platform.
Related: ‘It’s a long story’: Elon Musk publicly apologizes to disabled worker after argument on Twitter
australiabusinessblog.com has reached out to Meta, the owner of Instagram, for comment.