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How to Start a Blue Moon Estate Sales Franchise in 2023

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Blue Moon Estate Sales was founded in 2009 with a mission to set new standards in an unregulated industry. The need for an estate sale usually comes about during a particularly stressful point in a person’s life. A person may move, downsize, or manage the belongings of a loved one. The brand’s ultimate goal is to efficiently minimize that stress and maximize results.

Helping people is what motivates Blue Moon Estate Sales, and the brand prides itself on providing excellent service to both its clients and customers. Selling real estate is a big business, and this franchisor has it down to a science. The foundation it has built supports a reliable, repeatable business model that has been proven to result in great sales, loyal customers and successful franchisees.

A Blue Moon Estate Sales franchise presents a great opportunity in a growing, in-demand industry. In the United States, 6.5 million existing homes will be sold by 2021. Estate sales have been run for years by small, unregulated businesses with mixed results. Blue Moon Estate Sales experts extensively train franchisees in the ins and outs of successful marketing, acquiring new business opportunities and executing sales. With millions of baby boomers in need of real estate liquidation, this franchise opportunity presents potential franchisees with the most opportune time to start a career in this industry.

Today, families are much smaller, but own much more stuff – often more than can reasonably be passed on to loved ones. By leveraging Blue Moon’s full market support, extensive training and reliable strategies, franchise owners can expect a high return on their investment within one to two years – as well as a steady increase in returns each year. There are very few companies in this franchise segment and Blue Moon was the first to focus purely on real estate sales.

Blue Moon continues to stand out and offers franchisee candidates all of the following.

  • Low start-up costs with better value for money.
  • Large, protected areas.
  • Minimal inventory.
  • A low investment.
  • Brand trust and recognition.
  • A loyal following of repeat customers.
  • An extensive web presence.
  • A friendly, supportive staff.
  • Your own digital platform.

Blue Moon’s highly scalable, home-based business model requires minimal space to store supplies and offers significant benefits, including the following.

  • Home business.
  • Flexible working hours.
  • No debtors.
  • A loyal, instant paying customer base.
  • Effective multi-channel marketing.
  • A proven sales management process.
  • A proven client intake process.

Blue Moon believes in doing business for itself, but never alone. With this franchisor you will receive the following.

  • Extensive hands-on training.
  • Continuing learning resources.
  • Maintain franchisee’s website.
  • Specialized support from a team of experts.
  • 24/7 access to a private community of peers.
  • Sister brand networks and referral opportunities.
  • Annual conferences.
  • National Accounts.

Related: Downsizing, death, divorce and debt are the 4 ‘D’s’ of this real estate sale franchise

How Much Does a Blue Moon Estate Sales Franchise Cost?

To open a Blue Moon Estate Sales franchise, here are the financial requirements, cash required and ongoing franchise fees associated with business ownership.

Initial Franchise Fee: $19,500 to $52,000.

Initial investment: $40,950 to $85,525.

Net worth requirement: $100,000.

Cash requirement: $50,000.

Royalty Fee: 5% / 7.5%.

Ad royalty: 1%.

Duration of agreement: 10 years.

Blue Moon Estate Sales franchising does not provide internal funding for candidates, but does maintain relationships with several outside funding sources who provide funding to cover the franchise fee, start-up costs, equipment, inventory, accounts receivable, and payroll. For the latest information, please refer to item 7 of the Blue Moon Estate Sales FDD for clarifications and additional franchise information.

Related: Help seniors transition to a new life

Support and training offered by Blue Moon Estate Sales franchising

Blue Moon Estate Sales franchising includes a team of highly experienced professionals who support every Blue Moon franchisee across the country. The two-week training program covers all disciplines of the industry. The brand teaches proper marketing techniques, sales, setup and event planning from its comprehensive front and back-of-house marketing platform, as well as item review and identification processes, pricing strategies and more.

Blue Moon continuously invests in online marketing platforms that generate leads for every franchise owner. It also connects franchisees with an innovative sales platform that integrates social media, email, rewards and sales data marketing – all together in one place.

The brand support team handles franchise development marketing to acquire new owners, corporate level marketing to increase brand awareness and credibility across the country, and marketing to current owners to increase brand awareness and business success locally. Franchisees can count on the marketing team for both training and resources to communicate effectively with consumers, customers, referral partners and other members of the local community. The marketing team is responsible for organic and paid efforts, including but not limited to: website development, search engine optimization, advertising and analytics, graphic design, social media, copywriting, print, radio, podcasts, and video development.

How can you find out more about the Blue Moon Estate Sales franchise?

Selling an estate is fast, fun and a lot of work. Blue Moon is looking for candidates who are energetic and ready to succeed. Whether it’s a love of history, resale, collectibles, antiques, art or vintage items, a passion for this business is key. It is also important to remember that Blue Moon’s clients often experience stress associated with major life changes.

With this in mind, the ideal candidate of the brand has the following characteristics.

  • Exceptional Ethics.
  • High energy and drive.
  • Strong communication skills.
  • Respect and compassion for others.
  • A willingness to follow a proven system.
  • A passion for the industry.
  • A business mindset.

Each Blue Moon Estate Sales location is home based and franchisees can set their own hours. Because there are no physical requirements, there are no mandatory opening hours that could restrict someone in a retail environment. Instead of a storefront, Blue Moon sales take place in the customers’ homes and require only minimal space for supplies.

Blue Moon Estate Sales is one of the few franchises that strikes the right chord with people who want to earn a good income while making a difference in the lives of others. If you don’t mind getting your hands a little dirty, working a few weekends and serving your community, then you may be just who the company is looking for.

To request more franchise information on franchise ownership, visit the Blue Moon Estate Sales brand page here australiabusinessblog.com.

Are you considering franchise ownership? Get started now and take our quiz to find out personalized list of franchises that suit your lifestyle, interests and budget.


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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