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How this australiabusinessblog.com secured a $200,000 investment for an app that is transforming mental health breath by breath

australiabusinessblog.com Elevator Pitch is the show where contestants get into an elevator and have only 60 seconds to pitch their business. Our board of investors is watching, and if they like what they hear, they open the doors and the australiabusinessblog.com steps into the boardroom to try and close the deal. If they don’t like what they hear, the australiabusinessblog.com will be sent back.

Elevator pitch

It’s fun, it’s intense, and in this ongoing series of articles, we celebrate the entrepreneurs who walked out with a win and share their tips for pitching success.

Who are you and what is your company?

Hi, I’m Max, co-founder and CEO of breathwork. Our mission is to make mental fitness accessible to anyone, anywhere, anytime. The Breathwrk app is an award winning breath coach in your pocket proven to improve anxiety, energy, focus and sleep. We have over 27,000 paying subscribers and over 200,000 monthly active users. Breathwrk has also built a huge online community with over 3.5 million followers on its social channels and has over a billion views across all of our content.

Related: Watch Max’s winning pitch

How did you prepare for the show?

I only prepared for the 60-second pitch because I knew that if I made it to the boardroom, I would be able to answer all of the investors’ questions. We’ve previously raised capital for the company and heard the toughest questions. We’ve never thrown in 60 seconds! It was fun preparing for the time limit.

What did you think was going to happen? What was different from your expectations?

I saw the show as an opportunity to grow, so I wasn’t too focused on the outcome. It was nice to do something awkward and get the brand to more people.

Why do you think they opened the doors?

I think they understood the value and mission of the company and appreciated the traction we made.

Related: Here’s The Difference Between A Pitch That Returns A $100,000 Investment And A Pitch That Returns $0

How did the negotiations go? Would you do something different?
The negotiations went better than expected. We had little resistance to the valuation and ended up with Marc Randolph investing $200,000.

What do you plan to do with your investment?

We intend to keep improving our product so that we can improve more lives worldwide.

What did it mean to you personally to come in and walk out with a win?

It was an important moment for me as I was dealing with extreme depression and anxiety just 3 years ago. I could not have predicted then that I would have come this far.

Related: Watch the pitch that results in life-changing investments and lots of tears

What’s your advice to anyone considering signing up for a future episode?

Prepare for the 60 second pitch, but most of all have fun and love the business you run!

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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