Paradox Group, a digital advertising agency collaborating with Blockchain companies in the decentralized finance sphere, is pioneering a new service in the sector, effectively linking companies to their target audience. Founded in 2019 by Paul Burnham and Milo McCloud, the company helps their clients improve engagement and impressions from their digital ads through budgeted CPM and CPC campaigns.
The blockchain industry, which is revolutionizing the financial world and transforming the future of money, is still in its youth phase and has already undergone numerous shifts. Companies in the industry struggle to spread their brand awareness, which hinders their maximum potential growth.
Paradox stepped in to solve this problem by helping these companies expand their brand footprint in relation to publications and platforms that were also struggling to attract more customers. As a result, both stakeholders have benefited and Paradox has managed to connect decentralized finance companies with millions of potential investors, enabling their clients to realize their full potential.
“Our primary goal is to maximize each client’s advertising budget and truly generate a return on investment for each client to prove the effectiveness of our digital advertising strategies,” said co-founder and chief financial officer, Paul Burnham. “We use extensive research and industry experience to hand-select the best platforms with the best companies, bringing the customer together with their ideal audience in every ad campaign.”
Built from the ground up by founders with backgrounds in design, sales and finance. Paradox has developed a stable business strategy and accessible methodology that is aligned with the customer experience. “From the outset, we’ve focused on developing a seamless user experience and user interface that helps brands work more efficiently and effectively than ever before. We have already built a fully featured ad marketplace for clients, where they can also track the success of their campaigns to make changes and improvements.”
“Going forward, we want to expand our services to other digital methods and also partner with other industries to deliver the kind of growth we’ve been able to create for blockchain companies,” Burnham said. “Next on our list is to expand our team to make this possible and continue to focus on developing long-lasting partnerships.”
As Vision Magazine’s Best Blockchain Marketing Company of 2020 in the UK, Paradox Group stands out for their high-quality customer service offerings. Focused on providing top quality support, they provide 24/7 service, putting the customer at the center of their business strategy, giving the company a large market share within a new industry.
“We are confident that what we have learned from working with blockchain companies will enable us to succeed in our next steps within other industries,” said Burnahm. Paradox Group’s ability to bridge the gap between companies and their advertising platforms has led to the development of a seamless interface and profit, stabilizing revenue, partnerships and integration for each client.
For more information about Paradox Group, visit their website at: www.paradoxgroup.co
