The digital advertising content creates the exemplary virtual world for us and urges us to buy the product of our choice. And digital ads disappear in a split second and disappear from our minds the same way. But, printed brochures or flyers with catchy designs, content stays with your customer’s memories for quite some time.
You should also know the difference between a flyer and a brochure. A flyer is a sheet of paper with two sides. A brochure is a folded A4 sheet with sufficient information about the organization.
Creating brochures with brilliant designs for the best results may seem challenging at first. By choosing the best content, design and print layout, brochures and flyers will last for a long time. Brochures act as sales documentation for your products and help businesses see an increase in sales.
Here are some tips for creating a brochure from start to finish, when you can generate printed copies.
Planning your brochures and flyers
In this digital world, paper consumption has become minimal, yet many people want to touch and feel the printed copy. Unlike a digital brochure or a flyer, the printed copies of a brochure or a flyer encourage the potential customers to spend some time reading the content.
When planning your brochure or flyer, first be clear about why you want to create a brochure or flyer for your organization. Decide whether it is to promote your products or services, generate inquiries for your products, or share your organization’s purpose with the public.
At a trade fair or conference, brochures or flyers are the easy way to reach your potential customers in a short time. It’s an easy way to get your message across and make them think and decide why they should buy your services or your products. The potential customer can share the brochure with a friend or family member.
The way you distribute brochures or flyers determines the format. A simple, double-sided brochure or flyer is beneficial to distribute to the public. You need to make sure it falls within your stated budget. Choose the best brochure template of your choice from the available online templates. Or you can design your own brochure template with your creative ideas.
The brochure must contain all essential information about the product, the cost price, contact details, the opening and closing hours of your organization or the store. You can include information about special discounts being offered and how to proceed with the online orders.
By including a call-to-action in the brochure or flyer, the reader is asked what to do next. A catchy call to action ensures the purchase of your product. For readers who want more information about your product, please provide the contact number or email address.
Design your brochures and flyers
Designing brochures and flyers for your brand requires in-depth study so they get better conversion and ROI. The design of the brochures and flyers reflects the overall picture of your organization.
Here are some simple tricks that will help you create brochures and flyers that will help you sell your products. Choose a simple design to effectively get the message across to your potential customers.
Choose a linear design with a colorful background to make each panel look different. The graphic design should reflect the paper texture and print design so that all the elements in the brochure work together to create a perfect brochure. Then choose eco-friendly, recyclable materials to print your brochure design.
A picture is worth a thousand words, so the illustrations and photos used must be of high quality. They should be 300 dpi or dots per inch. The images to be used for the printout must be in CMYK format. The images or photos must be relevant to the content and theme. Add your organization’s logo for better recognition and reach potential customers.
The content or text in the brochure presents information about your products or services in a unique way. Place the most important message at the top of one third of the brochure. The text in the header should be short, but grab the attention of your potential customer. It must be visible from the rack where the brochures are displayed.
The commercial information shared in the brochure should help grow your business and improve your sales. So use simple text for easy reading. Please include your postal and email address along with the mini map of your location. Include your lead message as a call to action.
Print your brochures and flyers
After choosing the best content and design, the next step is to get them printed. Choose the best paper quality to set your brochure apart from others. Use appropriate graphics or graphics and bold fonts to emphasize your message.
A tri-fold brochure helps the reader choose the fold to read their choice of information. Choose a size larger than the average to grab the attention of your potential customers.
The layout of your printed brochure is also important. So be sure to put images in place effectively to reinforce ideas. Render the text in chunks to grab the readers’ immediate attention. A brochure holder is a better choice to hang your brochures and flyers.
A brochure or flyer is printed to promote products, services or to announce events or workshops of your organization. With their catchy content, brochures can share more information that you may not be able to share with your potential customers in person. A good brochure gives your brand or product a boost and ensures that people remember longer.
With the range of company colors, fonts and logos to match your brand, brochures and flyers stand out in the marketing-sales literature. And it helps your organization bring in more potential customers. The brochure should be legible and engage the reader in order to better understand your brand or product. Take advantage of available online tools to create your brochures and flyers to save time.
Mark is a marketing specialist who designs, creates and oversees marketing campaigns for Brochure Displays. In his spare time he enjoys motorcycles, chess, sports and literature.