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How Business Operators Can Navigate Trademark Registration

How Business Operators Navigate Trademark Registration

Entrepreneurs involved in trademark registration can approach the subject from different angles.

Maybe it’s entrepreneurs hoping that their intellectual property (IP) doesn’t fall into the wrong hands?

Maybe they were accused of stealing a trademark that was already listed and registered?

Then there are cases where two parties argue over the original ownership of a trademark without either party actually submitting documentation.

Either way, it’s important for commercial reps to understand some of the key facts about this domain and recognize the steps professionals take to advance their own long-term interests in a competitive marketplace.

The application process is easy to manage

There is a very simple approach that business operators can take if they want to go through trademark registration. Stage number one is assessing whether a trademark happens to be in play before understanding the category of goods and services, searching for current trademarks, applying and waiting for official confirmation. Once submitted to the appropriate department, customers will have full transparency about ownership rights and the terms on that IP.

Trademarks fit into specific categories

Trademark registration

If entrepreneurs believed that trademark registration was a universal practice where laws and policies applied equally across the board, they would be wrong. Trademarks are created through colors, shapes, names, logos, slogans, products. They even extend to more ambiguous and elusive elements such as movements and smells. If there is any uncertainty on this subject, it is important to refer back to the National Office or to consult with the legal representation to see where the boundaries lie and what opportunities and threats there are with these protections.

Legal aid is open

There have been many instances where trademark registration has become a legal battle, ending up in courts for a judge or judicial body to decide. Entrepreneurs wishing to avoid these scenarios are still encouraged to consult their legal counsel as they navigate the intricacies of trademark law. By taking a proactive approach, voters will avoid protracted legal battles that could have been avoided through some dialogue.

Renewal process an important point of attention

One area that creates confusion and opportunity in equal measure is the length of the trademark registration. These provisions apply in most cases for a period of 10 years. Unless the owner takes action to pay for the renewal, other parties are free to file their own application. As with anything in this industry, it’s important to engage government officials and work with legal representatives to get clarity on this subject rather than making blanket assumptions.

Use the trademark for marketing potential

When entrepreneurs and practitioners work with trademark registration through the right channels, they have an asset at hand that is powerful in the market. It can be a product, a name, a logo, a slogan or something essential of value that becomes inherent in the brand. Rather than becoming another generic entity, this is a major asset that should be at the forefront of sellers and distributors, making waves while others have to deal with their own IP.


Entrepreneurs trying to navigate trademark registration are in safe hands if they take a proactive approach and ensure they meet with the right people at the right time. Outlets want to avoid being the subject of accusations and lawsuits, while entrepreneurs and innovators will do everything they can to protect their vital assets. Following current guidelines is best practice.


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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