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  • Hotel platform SiteMinder signs former Xero boss Trent Innes as chief growth officer

Hotel platform SiteMinder signs former Xero boss Trent Innes as chief growth officer

hotels tech company, SiteLesshas appointed former Xero CEO Trent Innes as Chief Growth Officer (CGO) and former Apple CEO Tim Howard as Chief Financial Officer (CFO).

SiteMinder is an open hotel trading platform that allows hotel and lodging operators to market, sell, manage and grow their business. The tech company offers a complete set of tools and solutions to manage the distribution of their rooms across multiple direct and indirect channels, handle guest bookings, and communicate with guests.

Innes brings extensive expertise to his new role after eight years as a top executive at Xero. He has over 20 years of experience growing large companies in the tech industry.

SiteMinder has also named former Apple executive, Tim Howard, to its leadership team as CFO. Howard has more than 20 years of experience in technology companies and a background in private equity.

SiteMinder (ASX:SDR) was trading at $5.06 per share on the ASX in November 2o21, having raised $100 million in a pre-IPO round backed by AustralianSuper and BlackRock in September of that year.

Like many technology stocks, the share price fell in 2022, after falling by about a third in the past 12 months. SiteMinder shares were up to start 2023, up more than 35%, and in morning trading on Monday, they’re sitting around $4.09.

CEO Sankar Narayan said he is excited to welcome Innes to SiteMinder’s C-suite.

“I’ve been privileged to witness Trent’s leadership at Xero, seeing firsthand his hyper-focus on customers and his ability to scale a global business with cloud-based technology to one million subscribers,” he said .

“I am pleased to welcome Trent to the SiteMinder leadership team as we continue on an accelerated growth path during an ongoing reopening of travel in 2023

Innes said he is excited to drive SiteMinder’s expansion.

“Having followed SiteMinder’s growth for many years, I am thrilled to be part of such an innovative company making great strides globally, with market-leading technology that truly equips and empowers hoteliers to be the best commercial leaders who they can be,” he said.

READ NOW: The co-founders of SiteMinder share 15 things they’ve learned in 15 years


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