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  • Hear the right way to acquire customers with Cube and Mayfield on australiabusinessblog.com Live • australiabusinessblog.com

Hear the right way to acquire customers with Cube and Mayfield on australiabusinessblog.com Live • australiabusinessblog.com

Financial people live and breathe spreadsheets, Mayfield’s Rajeev Batra told me. We talked about our upcoming australiabusinessblog.com Live event with him and Christina Ross from Cube, and Rajeev explained how he sees Cube’s position in the market. Christina Ross co-founded the company in 2018 in an effort to provide a solution for CFOs who rely on spreadsheets but could benefit from modern data analytics, reporting and collaboration. Now, some five years later, Cube is prospering and has raised more than $45 million in venture capital.

i hope you can join this australiabusinessblog.com Live event on February 8 at 11:30am PST/2:30pm EST. Christina Ross learned early in Cube’s history that the solution should meet the customer where they are. Cube’s solution is unique in the FP&A world in that it doesn’t try to replace spreadsheets, but works alongside spreadsheets. This gives her a unique perspective on finding a product that fits the market — Cube doesn’t try to force customers to give up on their current solution.

We’re going to talk about Cube’s approach to customer acquisition and finding a suitable product for the market, and why Christina’s favorite childhood toy was a cash register.

Register here

Questions I want to ask

  • How did Cube get customers so quickly, even though the company had yet to build a product?
  • Cube has countless competitors, so how does the company stay ahead?
  • What are some best practices for selling in an underserved market?
  • What personal qualities did Mayfield see in Christina Ross that made them invest, and what makes a good founder fit for Mayfield?

And I want you to ask questions too!

Join the live event on Hopin, and ask questions in the chat. I will do my best to ask them when possible. Can’t attend the live event, but can listen to the replay/podcast? Tweet to meand I will be sure to ask your questions.

Get feedback on your pitch during the show?

Pitch training is back! Sign up to present your company with this form. We will select three companies to pitch during the show, including one wild card company that will be selected from our Hopin audience during the episode.

Apply for TCL Pitch Practice


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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