Google is holding an event on search and AI on February 8

Google is about to share more about its work in artificial intelligence. Next week, Google is holding an event about how it is “using the power of AI to reimagine how people search, explore and interact with information, making it more natural and intuitive than ever before to find what you need,” according to an invitation. sent to The edge. The 40 minute event will be streamed on YouTube on Feb. 8 at 8:30 a.m. ET.

The timing of the event is interesting given that Sundar Pichai, CEO of Google, just announced that the company plans to soon allow people to “interact directly” with its “latest, most powerful language models as a search companion” . Google, long the de facto way to find information on the web, is likely under pressure from Microsoft, which is reportedly planning to integrate ChatGPT into Bing. That could allow Bing to provide more intelligent summaries and results, something Google struggled with.

An image of the invitation from Google.
Image: Google

Of course, it’s quite possible that the presentation is more about tools we already know; the invitation contains references to Google Lens, Translate, Shopping and Maps. It would be hard to complain if the show is just about minor improvements to those tools, as those can make a big difference to some of the millions of people who use them every day.

Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider, Shreya seeks to understand an audience before creating memorable, persuasive copy.