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Fresh Equities gets a new name after raising $4 million

The stakeholder engagement platform, Fresh Equities, has raised $4 million and changes its name because it appears to improve public company communication with investors.

The round was led by Sydney VC EVP. The company has also been rebranded as InvestorHub as it appears to be expanding into international markets such as the UK, Singapore, Canada and the US.

Under its old name, InvestorHub raised $2.3 million earlier in August 2021 from a string of fintech founders, including Zip’s Larry Diamond and Adam Finger, and Wisr’s Anthony Nantes, with Archangel Ventures and Flying Fox also on the cap table.

Ben Williamson and Rhys Davis co-founded Fresh Equities in 2017 to give investors access to opportunities in ASX-listed companies normally reserved for large funds.

Their latest raise will be used to ramp up the software’s capabilities to help small business executives better understand and communicate with investors.

Since launching as Fresh Amplify in July 2022, InvestorHub has expanded its customer base to approximately 40 companies with market caps between $2 million and $6 billion, helping them attract more than 45,000 investors per month.

Williamson said publicly traded companies find it very difficult and expensive to communicate with anyone outside of their top 20 shareholders and institutions.

“The new InvestorHub brand better communicates exactly what we do – helping public companies bridge the gap with investors,” he said.

“Retail investors account for up to 80% of a given company’s daily trades, so the fact that issuers don’t have the resources to interact directly with them is an insane imbalance in the market that InvestorHub corrects.”

EVP Partner Justin Lipman, Partner said that as specialized B2B SaaS investors, they are drawn to software products that are deeply ingrained in their customer base’s workflow.

“InvestorHub’s software is a clear example of this,” he said.

“Despite the current macro environment, the new funding allows the team to continue its R&D investments in the space, look to expand overseas and increase the size of its go-to-market team. “

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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