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  • Eytan Lenko’s new philanthropic VC, Boundless and Canva’s Cameron Adams, backs imported EV startup with $10M raise

Eytan Lenko’s new philanthropic VC, Boundless and Canva’s Cameron Adams, backs imported EV startup with $10M raise

Zero-emissions activist and investor Eytan Lenko has made the first investment of his new philanthropic venture, boundless, Commit $10M to Importer of Used Electric Vehicles (EVs), The good car company.

Canva co-founder Cameron Adams and his wife Lisa Miller also gave an additional investment to the Tasmanian EV importer.

Melbourne-based Boundless, also backed and chaired by Atlassian founder Mike Cannon-Brookes, is focused on investing in Australian climate-focused startups to grow at scale and speed.

The Good Car Company imports used and new EVs from the UK and Japan. Groenou co-founder Anthony Brose said the investment will see the company increase its imports tenfold, from about 200 to 2,000 a year.

“This increased capacity to add 2,000 more affordable EVs to the Australian market annually will have the transformative impact in Australian communities we need,” he said.

“We delivered the first EV bulk purchase to the community in Australia in 2019 and every year we see more and more people want to switch to EVs and the opportunities they offer. Australia is relatively little served by the availability and affordability of EVs. We’re excited that our community model is being recognized as a great way to change that.”

The new and pre-owned EVs imported by The Good Car Company come with battery warranty, recalls, maintenance and roadside assistance, from small cars to light commercial vehicles with vehicles starting at $20,000.

The electric vehicles on the list include the Nissan Leaf in 30 kWh, 40 kWh and 62 kW variants, the 40 kW Nissan eNV200 electric van and the Peugeot e-expert 75 kW electric van. New EVs are available for fleet purchase, such as the Polestar 2 and Hyundai Kona.

Eytan Lenko

Brose van Groenou said the additional cars will be available for online purchase from early 2023, and vehicles will also be available through a national series of community-based ‘bulk-buy’ campaigns.

Boundless CEO Eytan Lenko said the $10 million puts the company in a prime position to catalyze further capital.

“At Boundless, our investments, initiatives and partnerships are focused on ensuring that Australia becomes a renewable energy superpower by 2030,” he says.

“As transport accounts for 18% of Australia’s emissions, we knew our number one priority had to be to bridge the growing gap between Australian demand for EVs and available supply at a reasonable price. The Good Car Company is a perfect fit for us and we are impressed by their continued advocacy for investment in the EV industry as a whole.”

Canva’s Cameron Adams said he was pleased to support co-founders Anthony Broese van Groenou, Anton Vikstrom and Sam Whitehead.

“It was incredibly exciting to meet a trio of entrepreneurs tackling climate change and electrification in our own backyard, and we’ve been enthusiastic supporters ever since,” he said.

“The Good Car Company’s commitment to action and changing the state of affairs, car by car, is exactly what Australia needs right now.”


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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