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European startups are full of praise for Matter’s ‘pioneering’ IoT standard

Last month we shared the launch of Matter 1.0, a new smart home standard developed in collaboration within the Connectivity Standards Alliance (CSA). They are developing a single open-source stack that allows developers to build compatible cross-platform devices. For example, imagine an Amazon device that integrates with Google Home or Apple Home Kit.

Since its launch, it has been well received by hardware makers. 190 products have been certified or are in the queue for testing and certification. There have been 4,400 downloads of the new Matter specification and 2,500 downloads of the Matter software development kit (SDK) from GitHub.

Crucially, Matter not only benefits established large IoT companies, but also offers huge opportunities for startups. It exposes them to a network of established manufacturers and also helps them increase their market position by developing products that consumers really want. And, more importantly, products they actually use. Let’s face it, most people have a graveyard of wearable tech or gadgets that outweigh their usefulness by cramming a drawer in their home.

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In this piece, we are going to explore how Matter is a huge opportunity for some European startups.

The benefits of working together

IoT is hugely beneficial when it comes to wearable health monitoring – and that includes the well-being of our furry friends. Ali Ganjavian is CEO at Moggy. The company uses AI and IoT to turn your cat’s activity and behavior into valuable health insights.

Matter cat wearable