Esports and lifestyle brand 100 Thieves lays off staff

100 Thieves, a popular gaming, esports and lifestyle brand, has laid off about 30 employees, according to Tuesday esports journalist Jacob Wolf. The cuts affect roles in sales, marketing, content and human resources, as well as senior positions including chief revenue officer, director of people, director of talent and head of partnerships, Wolf reports.

Forbes ranked 100 Thieves as the second most valuable esports organization in a published article in May. But given Tuesday’s layoffs, it seems 100 Thieves isn’t immune to the economic challenges that have hit many other companies lately; even giants like Meta and Amazon have announced sweeping layoffs.

100 Thieves did not immediately respond to a request for comment. Tuesday’s layoff follows another from July 2022 that influenced more than a dozen employees in the company’s social media and content teams.

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