Generating visibility and publicity is important. In fact, it’s critical for small businesses. Unless you’re putting your small business online and already have a customer base, you’ll need to build one from scratch — and to do this, you’ll need to make your business visible.
But this can be a real challenge for many small business owners, especially when they can’t yet afford to hire someone to do the job. But don’t worry, today I’m going to give you some creative tips on how to write about your small business to grab attention.
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Storytelling.
People love stories – and every company, big or small, usually has one. You can always use it to make your brand look more human, describe how and why it can change other people’s lives, tell your potential customers about your mission, and so on.
Of course, stating the facts won’t help you get such results – you need to make the story not only fair, but also emotional and lively. View the existing storytelling techniques and consider using one.
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mafia boss’don’t do what the others do.
Most likely you are keeping an eye on your competitors to find out what they are doing for promotion. Chances are you also copy what they do to achieve the same result.
However, this is not effective. Your competitor’s customers won’t leave them for you if you do the same things they do. And copying someone else’s strategies can only make it harder for other people to find you – after all, this way you’re not doing something that makes you stand out.
So try to do something different. Your competitors only write about their own successes and news? Focus on creating more general content that can be useful to your audience – for example, share some tips for writing a literature overview overview if your audience is made up of students. Your competitors only write texts? Try to create great visuals for your texts (images, photos, infographics, etc.) or hire someone to do that for you.
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Write something big enough.
Do you know one of the most effective ways to build your email list and share your content? Offer your subscribers something of value – something they can’t get anywhere else. Usually, such content is eBooks of a different kind, PDF spreadsheets, and so on.
Of course, even if they come in exchange for a subscription, you can’t guarantee that only your subscribers will get them – but that’s not the point. Of course they will most likely share such content with their friends (assuming the content is valuable), but as long as it is branded you will still benefit from it as you will be able to build your authority.
One of the best examples of such content is an eBook containing various business tips and hacks that tell the story of your small business while providing useful information.
Every small business has its own mission and values, but there’s something just as important: what makes you unique. Perhaps the name of your small business is enough as it helps you stand out. Maybe it’s the writing style you want to invest in. Maybe it’s the approach you’d like to use for your writing – include stories in each of your posts, for example.
Think about things that can give your business the edge it needs — and use them in your writing.
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Focus on your customers.
Of course, when you write about your small business, you need to tell your story, explain your mission and build a certain image. However, you need to focus on your customers at the same time and not make it too “you-focused”.
Every business depends on its customers, which is why it’s important to show that yours doesn’t exist separately from them, but for them. You can do this in any text you write, starting with the “About Us” page and ending with your blog posts. The trick is to find the right style and do your best to focus the texts on your customers, not you.
Of course, the best way to increase the visibility of your small business is to hire a professional writer who can do the work for you. But if that’s not possible at the moment, you or your employees can handle the job too.
Of course, in this case it may take some time and effort to learn how to write about your small business in the best possible way and how to promote it as effectively as possible. But as long as you keep trying, experimenting with ways and approaches and measuring the results, you’ll get there.
Sophia Clark graduated from the University of the City of New York with a BA in Journalism, 2011. She is a creative writer from New York who enjoys sharing her thoughts with readers. In her spare time she likes to write fiction, but she also enjoys reading. Her big dream is to one day publish a novel.
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