This year’s World Cup was rocked by restrictions due to strict rules in the predominantly Muslim country of Qatar.
Just days before the tournament kicked off, FIFA and Qatari officials announced that the sale of alcohol would be banned, a huge disadvantage for Budweiser and parent company Anheuser-Busch InBev, which now faces a surplus of beer intended to please fans and spectators. during the duration of the tournament.
The decision came as a surprise — and a major shock — to the company, as the month-long ban on alcohol sales will most likely mean a blow to quarterly earnings.
However, Budweiser seems to lighten things up by posting a photo of the surplus beer cases in a warehouse.
New day, new tweet. The winning country gets the Buds. Who will get them? pic.twitter.com/Vv2YFxIZa1
— Budweiser (@Budweiser) November 19, 2022
“New day, new tweet. Winning country gets the buttons,” the company wrote. “Who will get them?”
The cheeky Tweet may have been a nod to a now-deleted Tweet from Budweiser over the weekend, which allegedly said “Well, this is inconvenient” after FIFA’s announcement that it would stop selling drinks.
“We tried to the end to see if it was possible,” FIFA president Gianni Infantino told the press about the decision to implement the ban. “If you can’t drink a beer for three hours a day, you survive. Maybe there’s a reason why in France, in Spain, in Scotland, alcohol is banned in stadiums.”
Fans will still be able to purchase alcohol during the nighttime FIFA Fan Festival, but there will be restrictions on how many people are allowed to purchase.
The World Cup kicked off on Sunday with a match between Qatar and Ecuador.