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Break the last frontier of beauty with Keta Burke-Williams of Ourside

Welcome back to Found, where we get the stories behind the startups.

This week Darrell And Bekka are accompanied by Keta Burke-Williamsthe founder and CEO of Our side, a direct-to-consumer fragrance company. Keta shared how she became interested in disrupting the colossal — and outdated — fragrance industry and what it was like to develop a product that every consumer will experience differently. She also shared her personal connections with fragrance and what it was like to raise venture capital as a black woman. Bonus! We learn that Darrell may be a “fraghead.”

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Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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