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‘BlueSky’ Twitter Alternative Hits App Store

Bluesky may soon be laughing its way through the social media platform’s rat race, as the app for the Jack Dorsey-backed Twitter alternative was quietly dropped on Apple’s App Store on Tuesday.

The Bluesky app reportedly offers similar features to Twitter, including a home timeline with posts from people you follow, a discovery tab, and a feed of recently posted Bluesky updates. Posts can be replied to, reposted, liked – and reported. However, despite similarities to Twitter, BlueSky doesn’t even have the bigger names found on alternative social sites like Mastodon.

With so many Twitter clones in the works, it’s hard to imagine freeing up time to use another app, but Dorsey has a solid track record of fostering engagement.

Bluesky announced its plans to run a beta in October. However, with the criticism from Mastodon and other developers, and the precarious relationship with Musk’s Twitter, it remains to be seen whether Bluesky can carve out a niche in the already overcrowded social media market. The app pins its hopes on AT Protocol (AKA ADTX or Authenticated Transfer Protocol), that The edge describes as “built on four key ideals: account portability; algorithmic; performance; and interoperability.”

“Among other things, this framework should allow you to easily transfer your account information to another Bluesky provider and give you more control over what you see on a network.”

TechCrunch managed to take a closer look at the app and described it as “a functional, if still pretty bare-bones, Twitter-esque experience.”

Maybe at Twitter-like. TechCrunch says there’s “something ironic about leaving Twitter to use an app that looks and feels so much like Twitter, right down to Jack Dorsey’s posts when he muses on product issues like ‘density of info’, character count or in-app navigation.”

While Bluesky offers the possibility of a promising future with its AT protocol capabilities, TechCrunch says it still “feels like a stripped-down Twitter.”

Ultimately, what makes a social media site, regardless of its functionality, is who decides to make it an online home. As similar as Bluesky is to Twitter now, it may soon stand out as a viable alternative for restless social media users nostalgically looking for a more random and somehow innocent time online.

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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