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Blockbuster takes prank on Netflix over password sharing fees

The rivalry between streaming giant Netflix and the near-defunct video rental chain Blockbuster is heating up on Twitter.

Netflix has come under fire in recent weeks after the company began charging subscribers for sharing passwords with non-household members, leaving subscribers furious over the change and new fees. Still, this hasn’t stopped customers from signing up for a Netflix subscription company passed 100,000 new logins in the four days following the rollout of the crackdown on password sharing.

This week, Netflix announced that it would be opening a first-of-its-kind pop-up restaurant featuring celebrity chefs from various shows on the platform, and Blockbuster took it as an opportunity to crack a joke.

“Similar to password sharing, @Netflix will kick you out of the restaurant if you share anything from your plate,” Blockbuster tweeted in response to the news.

Netflix did not respond to Blockbuster’s nod.

A fan asked the video rental chain why it didn’t just make a comeback and show Netflix “how it’s done,” to which Blockbuster had another snarky reply.

Blockbuster had fans excited about a potential comeback in March after a cryptic message reading “We’re working on rewinding your movie” was posted on the chain’s official website, which was reactivated after being inactive for several years .

Ironically, in 2020, Netflix premiered a documentary about the last remaining Blockbuster store in Bend, Oregon, aptly named “The Last Blockbuster.”

Netflix did not immediately respond australiabusinessblog.com for comment.

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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