In the modern marketing world, direct marketing still has its place as a very effective means of spreading a message to a large number of relevant recipients. This allows your message to be targeted precisely to those who will be most convinced by it, eliminating the need to spend money on broader measures in other formats.
Many people will talk about the effectiveness of a direct email marketing campaign and forget how useful a fax campaign can be. While email has become an important part of business-to-business communication, there are several reasons why it is inferior to faxing for direct marketing.
Let’s look at some of the best benefits of using direct fax over direct mail for marketing.
tactility
The most obvious advantage that fax marketing has over email marketing is that it sends the recipients a physical copy of a message. Recipients using a physical copy of a message are more likely to pay attention than if they were viewing it on a computer screen.
When someone receives a piece or marketing via email, they view it in an inbox that is probably full of other emails. This means that your message has to fight for attention against everything else on the screen and can be rejected before being read.
A fax is a much more noticeable form of direct marketing that gives recipients something to hold onto and therefore more likely to investigate. It’s hard to ignore the fax machine when a message comes in and this means people are more likely to pick up and read the marketing message.
Versatility
Using a facsimile broadcast campaign makes it easy to send physical copies of pre-existing marketing materials such as catalogs and pamphlets. To send an email with a physical catalog, you need to scan an image into the computer in several steps, while you can easily do it in one step via fax.
Many traditional business people, on the other hand, feel more comfortable receiving information via fax and appreciate this approach.
Messages can also be highly personalized with handwriting that adds a distinctly human touch to the marketing effort. While they can be highly personalized, faxes can also cover a wide variety of audiences.
Sending a lot of taxes, especially on a commercial marketing scale, is easier when you have professional fax marketing services by your side. These service providers have the data processing and output resources to enable the largest possible facsimile broadcast campaigns.
Cost-effectiveness and ROI
Marketing with fax remains one of the cheapest ways to get a message out to a large audience. Even on a large scale, fax costs can be incredibly low.
When the fax list has been properly researched and the message is of high quality, you have maximized your chances of conversions with the campaign. It’s no secret that a well-prepared fax message is more likely to arouse consumer interest than an email.
Do you use fax transmissions?
Many people have wrongly rejected facsimile marketing when in fact it is a proven method that produces reliable results. It is one of the safest and most reliable ways to get a message to the right people at the right time, despite having to comply with some industry marketing guidelines†
Although fax marketing can be done at home or in the office, it is much more time and cost effective to use the services of a fax transmission provider. This means that you outsource the distribution of the message to a professional provider, while giving you more time to focus on other aspects of your business.
The truth of fax broadcasting is that it is a simple, eye-catching and effective form of marketing. While a good mixed marketing approach includes both fax and email, it’s important to understand how effective faxing can be when given the right attention.
As our Managing Content Editor, James works hard to ensure our readership gets a variety of engaging and accurate content every day. Whatever the topic, he’s eager to address the issue right away and give readers the information they want. Graduated with a Bachelor of Communications, James is well equipped to cover today’s most relevant topics. At Best in Australia, James writes on a wide variety of topics, but he is primarily responsible for writing our political section.
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